At Asia Highlights, we are committed to providing you an affordable, quality private tour, whether it's a family vacation, a honeymoon, or your annual break — your planning will be made easy with just one specialist throughout.
To create your ideal trip, all of your ideas and requirements will be carefully considered. Your 1:1 travel advisor will listen to your needs, provide you comprehensive expert advice, and discuss with you the itinerary details .
Your will receive 24-7 support during your trip from your local tour guide, Asia Highlights' customer care manager, and your travel advisor . We'll work together to ensure you have a smooth and enjoyable trip.
Asia Highlights began from China Highlights, Operating since 1998
Having begun in China (from China Highlights in 1998, the same day when Google was launched online), we have helped over 100,000 worldwide clients plan their tailor-made trips to Asia.
It was in 1998 that Victor Shu started China Highlights as a way to help Western individuals discover the real China . As a tour guide for 4 years, he had been fed up with guiding foreign travelers in large groups, merely scratching the surface of China on inflexible, tourist-trap tours. After hearing much negative feedback about traveling in big groups, Victor Shu initiated a new way of traveling in China: private tours, created to match your own interests and budget .
Over the last 20+ years, China Highlights has created many "firsts" and now is one of the best China tour companies that specializes in customized and creative China tours, serving over 10k satisfied clients every year ( more than 8,000 excellent reviews from our clients on TripAdvisor , by far the largest number among all travel agencies in China). In 2020 and 2021, when China was not open for international travel, there were still more than 2,000 China expats traveling with China Highlights .
- The first travel company to provide private tailor-made tours in China , we ensure the unique needs of every traveler are well taken care of.
- The first travel company to use PayPal in China , we took this step to make online payment fast and secure.
- The first travel company to abandon shopping commissions and provide no-shopping authentic travel experiences , we helped the tour service trend in China develop in a positive way.
- The first travel company to try local restaurants for travelers , we made it possible to taste a wide variety of Chinese food.
Learn more about how we've evolved over 20 years .
Many of our clients came to China for the second and even the third time because of their appreciation of China Highlights' travel service. Many of them asked us to provide similar quality travel options in other destinations outside China. And so, the Asia Highlights website was launched on January 1st, 2016, after we had carefully handpicked travel destinations/experiences and helped our loyal clients discover other Asian areas for a few years .
We have a local office in Bangkok , which means that if something happens, we can handle it and deal with your situation while you are touring more easily.
What Our Customers Said
2023 Chiang Mai CAD Yipeng Festival
We got early bird ticket and Bella was assisting us through whatsapp. Easy, competitive price, front row tickets. Thanks Bella, for being patient explaining everything to me. Highly recommended.More
lily hartati, Dec 2022
Bella has been an outstanding customer service rep
Bella has been an outstanding customer service rep. She was responsive and knowledgeable. Buying tickets from their website was super easy and the whole process was straightforward. Highly recommended.More
Khai, Nov 2022
I booked tickets to the Chiang Mai Yi Peng Lantern Festival in Nov 2022. Bella was extremely responsive and helpful!!More
Bowen, Nov 2022
We had an amazing trip to Thailand
We had an amazing trip to Thailand with Asiahighlights. Every detail was perfectly organised and we always had an instant customer support service in case of any issues.More
bugra t, Nov 2022
Bella was very helpful and responsive to all our questions. They handled all the arrangements very professionally and we had a wonderful time! We would definitely recommend and use them again!More
Christie, Nov 2022
I contacted to Bella from Asia Highlights
I contacted to Bella from Asia Highlights that to buy tickets to Yi Peng Festival in Chiang Mai when i was in my country.She helped me very much.You can trust this agency, and i advice Bella as the best!!More
Elena, Nov 2022
I had booked Chiang Mai Yi Peng Sky Lantern Festival
I had booked Chiang Mai Yi Peng Sky Lantern Festival with Asia Highlight Travel, my travel advisor was Bella Kiu, the experience was great, got my tickets , communication was seamless.More
Siskazi Lindeni, Nov 2022
Thank you Iris Wang & Bella Liu
I thought “no hope” in getting the tickets to Yee Peng Festival organize by CAD. Fortunately, together with Bella Liu, I managed to secure all our tickets. No one left behind. This trip to Chiang Mai will be a memorable one.More
Little Puppy, Nov 2022
Clients Who Traveled with Asia Highlights
We believe that all our clients are valuable and unique individuals. It's our clients' needs that encourage us to go the extra mile and discover the world in new ways.
Most of our clients traveled to Asia to celebrate their birthday, their child's graduation, their honeymoon, or their wedding anniversary, as well as to enjoy their retirement life or a second honeymoon .
Here are some stories about the clients who traveled with Asia Highlights.
1) Mr. and Mrs. Davis from the US traveled to Vietnam, Cambodia, Laos, and Thailand in October 2022 for 1 month to enjoy their retirement life. This was their second trip with Asia Highlights.
This is to advise that my wife and I enjoyed the referenced trip immensely. The planning was excellent and unexpected necessary adjustments were handled promptly and efficiently. We would gladly recommend Asia Highlights to anyone anticipating travel to that area.
2) Mr. and Mrs. Sawhney from the US traveled to Thailand and Cambodia in October 2022 for two weeks to celebrate their wedding anniversary.
3) Mr. Perez Glood, Mrs. Urdaneta Melean, and their 9-year-old son from Venezuela travelled to Vietnam and Cambodia in July 2022 for two weeks.
4) Ms. Hilary Phillips from the UK traveled to Vietnam in October 2022 for 20 days. This was her third trip with Asia Highlights.
We are crazy about creating life-changing experiences for all the world's unique travelers.
20+ years' experience working on customized tours has allowed us to develop a quality management system, which is the key factor in ensuring every single trip is enjoyable.
1) We provide affordable, customized private tours: a private tour doesn't mean breaking the bank.
Located in Guilin (a magnet for tourism in China), we have an efficient and comprehensive working system, and we keep looking for cooperation with enterprises to provide the most cost-effective in excellent experiences, making us able to provide affordable private tours.
With a budget of US$200–300 per day per person, you can enjoy a visit with a private tour guide, a private driver, and staying in 4–5-star hotels in most countries in Asia, including China, Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia, The Philippines, and Mongolia. A 2-week private tour usually costs US$3,000–4,000 per person.
Traveling to Japan, South Korea, and Singapore costs 2–3 times this for a private tour.
2) We choose guides who love to work for travelers' smiles.
Our guides must be locals with a good understanding of international travelers ("3 years' experience serving Westerners' private tours" is the minimum threshold). They are regularly reviewed and updated, especially regarding their "must do", "cannot do", and ‘do better" areas.
3) We offer 24-7 support via email, WhatsApp, Imessage, and/or WeChat
During your trip, you'll have a support group, which includes your local tour guide, the customer care manager, and your 1:1 travel advisor, to make sure your trip is smooth and enjoyable. The support team can be reached at any time for any change or emergency.
4) We provide a super-friendly cancellation policy
"100% full refund (for the tour part)" applies up to 14 days prior to the trip start date. The flights and a few hotels (particularly for special holidays) are subject to their own policies.
All these together contribute to the experience of 10k+ satisfied clients every year and 8,000+ 5-star reviews. We hope you will be one of them soon! :-)
Meet Asia Highlights' Team — We See People as Our Most Valued Asset
A group of about 100 people (80% of the team before COVID-19) are working now at China Highlights and Asia Highlights in Guilin, China . Among our team, 75% are females. Most of us have got married and have 1–2 children. Raising kids and traveling together allow us to know more about the needs of parents and kids on a family trip.
Many of us, including company founder Victor Shu and CEO Steven Zhao, have been working at China Highlights and then Asia Highlights since graduation. We create beautiful journeys for our clients and we also create beautiful journeys for our team in the office, which leads to a highly cohesive team, as well as a persistently high-quality travel service.
Victor Shu: Founder of China Highlights
Victor was an experienced English-speaking travel guide in the 1990s. He loves hiking and likes to travel off the beaten paths. With a dream of providing authentic travel experiences in China, he started China Highlights in 1998.
Now, he is the founder of a local church in Guilin and works there most of the time.
Steven Zhao: CEO
Steven joined China Highlights right after his graduation in 2004, first as an SEO trainee, followed by a time in sales, then as a project manager, our marketing director, and other roles before becoming the CEO.
He is a history fanatic, who believes that the future lies in the past, and most present-day challenges can be answered with historical wisdom.
Steven is also a travel enthusiast, who likes taking his history books to travel destinations and exploring the profound historical culture behind them. His last trip was along the Silk Road into Central Asia and Iran.
The company is his passion. He even met his love in the office, and they continue to work and travel together.
Karen Yang: Chief Manager
Karen, now the mother of two kids, joined China Highlights in 2003 when she was in her last year of college.
Karen is good at setting up performance standards and procedures, which makes China Highlights' and Asia Highlights' business advance in a positive way. The amount of people traveling with Asia Highlights in 2022 has exceeded that before COVID (in 2019)!
Lissy Xu: Marketing Manager
Lissy was first a German-speaking travel guide. After that she launched the German brand version of China Highlights. She was the first one to come up with the idea of expanding our tour service to other Asia countries besides China. In 2016, she founded the brand Asia Highlights.
Lissy loves traveling and meeting new people. Getting lost in the local streets and lanes is her favorite thing to do during a tour.
She is a cancer survivor and the mother of two kids. She believes that persistence and travel lead to a better life. Now, she is working with the team to expand our service to Africa and the Americas.
Why Travel with Asia Highlights During the Pandemic
- Tailor-made experience: All of your ideas/needs will be carefully considered to create your ideal trip.
- Worry-free planning: Your 1:1 travel consultant in Asia will take all the uncertainty out of your planning, helping you navigate any travel restrictions.
- No-risk booking: 100% refund policy! (up to 14 days before departure)
Get Inspired with Our Sample Itineraries
At Asia Highlights, we create your kind of journey — your dates, your destinations, at your pace. You can have any trip tailor made for your travel.